mandar wairkar
Creative Director
Podcaster/Youtuber
A total number of 19,268 domestic abuse cases were reported from the year 2020 to 2022 in Malaysia.
About 23% of these women who are subject to abuse are trapped in a cycle due to a set of manipulative tactics disguised as affection to silence their abused partners.
More than often it is projected through extravagant gifts like jewellery, foot wears, garments etc. from their abusive partners.
It’s called Love Bombing.
So how can we shed light on this post abusive love bombing behaviour of the perpetrator towards the victim?
An idea to create awareness amongst the society, about the usage of manipulative tactics disguised as affection to silence the victim.
Aware
There 130,000 cases of domestic violence in Singapore and only 30% of them get reported and most of them get dismissed in court due to lack of evidence.
The key objective of this campaign was to create awareness among women, that they should speak up the very first time and put a halt to the cycle of abuse.
KFC ‘Finger Lickin’ Coach
"No Official Sponsorship? No Problem! KFC Malaysia's Genius Tactics That Made FIFA World Cup 2022 All About Them!"
Find out
project creative addiction
"BRAIN" Japan's biggest design magazine gave me an opportunity to contribute to their cover design.
Theme was " CREATIVE Addiction". My artwork is called " Untitled Me
a complex depiction of myself which has no resemblance to me as a person while me being lost in thought process.
The Mundane Show
A not so interesting part of my life. Confusion, anxiety, fear to face the world, everyday challenges which I tend to sometimes put pen to paper to just put it out there by using characters I have seen around me or sometimes imagined,
I call it my mundane show.
WE WANT 100% REAL SEAFOOD
See how cats in Malaysia stoodup for 100% Real Seafood.
Find out
WWF
As our needs are growing when it comes to shelter, more and more concrete jungles are replacing the natural ones. Eventually, making our lives as human beings better at the cost of theirs.
This campaign was one of my favourite, which took us almost half a year to craft it. The campaign was selected for a design magazine " CAUSE AND EFFECT - Visualizing sustainability
Shell
To launch Shell Advance across the region, we experimented with something which Shell had never done before.
A series of animated content videos to bring each product benefit to life. A tortoise was used to create a juxtapose in a world where fans are used to seeing cliche bike shots like every brand out there.
Hello Outdoors!
A topical campaign by Ford Ranger during the pandemic to give hope to Malaysian’s showing the freedom of being outdoors will be back soon. It’s not dead, it’s just grounded temporarily.
Petronas
Titled ‘Rai,’ meaning to celebrate, the film honors the many significant things that have progressed Malaysia since independence. Set with the ’70s and ’80s as a backdrop, Rai is a love story at heart that showcases the remarkable journey of PETRONAS through the decades.
The interracial storyline follows Amir with his small-town innocence as he joins PETRONAS in the big city, his friendship with Maniam, and his infatuation with Ah Moi, amidst a fast-changing Malaysia.
Agencies I worked for
Awards Won
iFOLD
One of the campaign which will always remain close to my heart, coz it changed behaviours when no one was talking about it.
Big brands supported us in this initiative and we also got plenty of accolades.
To launch the Corntoz bigger pack, which means the corn sticks too we introduced #BapakBesar Insta filter for our fans.
- Activate the BapakBesarCatch filter via ‘Effects’
- Set your record timer at 15 seconds.
- Once the timer kicks off, start ‘catching’ the cornstick with your mouths! (All 3 mouths on the filter move in sync to the movement of your mouth.)
- Caught all 30 cornsticks in 15 seconds? Prove it to us. Caption it, post it, tag us and stand to win a prize!
increase
in sale
increase
in sale
To promote the #BapakBesar Insta filter we came up with the above content peace to create awareness about the campaign.
Bulan Bintang
The film, titled “Raya Macam Star” (translated: celebrate Raya like a star), is a tale that aims to make everyone feel like a star when wearing the Bulan Bintang collection this Raya.
Redoxon Raya
Mum's are the back bone of the family and this Ramadan month Redoxon is asking mum's to stay healthy in a light hearted way so that they can continue taking care of their loved ones and spend quality time with the family.
About me
He talks a lot you know
"Hey there,
I'm Mandar, and my day job? Well, I'm a Creative Director, turning ideas into visuals to communicate. Click on the video and check out my journey so far.
Well, when the sun sets and the corporate world gets tucked in, that's when things get even more interesting.
I moonlight as a professional chatterbox, and you can catch me on my YouTube channel, "He Talks a Lot, You Know." From parenting mishaps that'll make you question your life choices to reacting to latest bollywood movies.
Hit me up! For a chat with a coffee or
a single malt & don’t forget to check out my channel below. Hit that Youtube button :)
Cheers!
Do check out my Podcast!
Let’s do
something epic!
thatmandarwairkar@gmail.com
+91 7666 270892